Monday, April 27, 2009

Put Your Dreams First: Handle Your [entertainment] Business!

by Monica Peters

Industry veteran Thembisa S. Mshaka’s new book Put Your Dreams First: Handle Your [entertainment] Business is a MUST READ for anyone in the entertainment business, especially women. Mshaka gives sound, concrete and specific advice on how to handle your business whether you are a publicist, in the music business, celebrity stylist, producer, or in the radio and film industries. Her tone in the book is straightforward and leaves no stone unturned. What makes this book a gem is that women working in all segments of the business reveal their triumphs, setbacks, horror stories and how they survived after being laid off. Some of the women are everyday Janes who broke into the industry in unconventional ways--none of which included exploiting themselves. Many of the women in HYEB are those that some of us in the business may already know personally. HYEB is very much an eye opener for women going into the entertainment business looking through rose colored glasses or even worse thinking that sleeping their way to the top is the key to their success. The author even delves into pay inequities for women. After reading this book you will definitely be able to make a true assessment as to if the entertainment field is for you and learn the importance of reinventing yourself.

*Even if you are not in the entertainment business, this book is a must read. The sound and valuable advice in this book extends way beyond the entertainment world. Pick it up today.

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